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April 03, 2012
13:43
Is the APA( Association of Practitioners in Advertising) Relevant?
» ‎ BrandKemistry

Today’s lead story in the Smart Company is about the fight for clients and talent by different marketing communication firms in the country. http://www.nation.co.ke/Features/smartcompany/Crisis+as+PR+firms+fight+for+staff+and+clients++/-/1226/1378622/-/11j6oclz/-/index.html A lot has been centred on PR but over the last many weeks changes in different companies have meant that the search for new Advertising and PR partners has been in [...]
December 08, 2011
15:39
UAP Insurance – 12th December is Jamhuri Day
» ‎ BrandKemistry

To the folks at UAP Insurance 12th December is known as Jamhuri Day not Madaraka Day.
December 07, 2011
16:30
Toss Detergent’s advertising has lost the plot!!!
» ‎ BrandKemistry

The other day i saw the Toss Detergent TV ad where they took the radio script and made it into a TV ad. So I wondered is it the lack of creative belief or new creative ideas. Anyway I think Toss detergent’s creative, some of the very best TV ads and most definitely radio ads [...]
December 05, 2011
13:07
SAB Miller to launch Miller Genuine Draft
» ‎ BrandKemistry

Well after my post last week wondering what SAB Miller was launching in December through Crown Beverages it now appears they are launching Miller Genuine Draft. So what is Miller Genuine Draft? According to Wikipaedia… Miller Genuine Draft – Miller Genuine Draft (MGD) was introduced in 1985 as the original cold filtered packaged draft beer, [...]
November 30, 2011
12:49
Tacc Store Naked Billboard
» ‎ BrandKemistry

just in case accidents occur on the Bunyala Road roundabout, this billboard is the culprit.
November 28, 2011
12:54
SAB Miller is back
» ‎ BrandKemistry

After their purchase of Crown Foods and subsequent renaming to Crown Beverages, SAB Miller has began their campaign to renter the local Kenyan beer drinking market. Last week they launched Redds in a non returnable bottle much like what Heineken is currently doing in this market. Redds which has been and will continue to be [...]
12:13
Did KPLC really deserve an MSK award?
» ‎ BrandKemistry

A question by Sunnywords on twitter brought up an interesting debate about the role of MSK currently known as the marketing Society of Kenya. In their last warrior awards KPLC, won 2 awards one for best rebrand of an existing brand and the second for a good corporate campaign. I know what you’re thinking KPLC, [...]
October 11, 2011
19:01
FIRE AWARD CELEBRATES 10 YEARS OF EXISTENCE
» ‎ BrandKemistry

11th October 2011…The Financial Reporting (FiRe) Award Celebrates 10 years of existence in acknowledging and rewarding excellence in financial reporting. This will be at a Gala Dinner to be held on 18th October 2011 at KICC, Tsavo Ballroom from 6pm. The Award is as a result of joint efforts of the founding Promoters: The Institute [...]
July 28, 2011
16:00
Brand endorsement Advertising season…is it working?
» ‎ BrandKemistry

So lately the Kenyan advertising scene has been down a certain road that is traveled on time and time again. Looks like every brand is going down the road of Brand Endorsements especially fronted by a lot of multinational brands. I don’t know what the fixation with Endorsement/ Brand ambassadors is but its become a [...]
June 17, 2011
17:43
Kenya one of the worlds 10 most dangerous places to visit…how now?
» ‎ BrandKemistry

http://adventure.howstuffworks.com/10-most-dangerous-places8.htm
12:42
The Barclays Ultimate account ad – Blantant Plagarism or a case of Ignorance
» ‎ BrandKemistry

So Barclays Bank yesterday premiered a new ad for their new Ultimate account which has a roster of benefits, with no fees at ATMs, a Visa card etc. The star of the ad is Maqbul Mohammed a Capital FM Drive show presenter. All things considered its a very well shot ad the only problem being [...]
February 21, 2011
16:40
February 28th 2011 -United as one Kenya!!!
» ‎ BrandKemistry

We are extremely proud to be Kenyan! We are proud of our beautiful country! We are proud of our diversity cultures and traditions! We are proud of our heroes! We are proud of our high achievers! We are proud of being hustlers! We are proud of our hoods! We are proud of our tribes and [...]
February 09, 2011
16:23
Naivasha the new Diani?
» ‎ BrandKemistry

I came across this article in today’s smart company about Naivasha and how the own is taking stealing the shine off Coast as a new tourist destination. The article can be accessed on this link http://www.nation.co.ke/Features/smartcompany/Naivasha%20steals%20the%20shine%20from%20the%20Coast%20/-/1226/1103040/-/hjc4l9z/-/index.html I totally agree with this article and over the December holiday i was among the 30,000 local tourists who [...]
January 31, 2011
13:48
Why i dont watch news…
» ‎ BrandKemistry

I have wondered for the longest time why in this day an Age people still watch news, even in a pub like clockwork the installed TV’s are tuned to the news. Now i should admit news has changed from those days of what Moi did for the first 15 min, though this days its about [...]
January 28, 2011
15:51
North Africa leads the way – Egypt january 25th
» ‎ BrandKemistry

After the uprising that ousted the Tunisian president Egypt has seen its possible and many people have turned up in large numbers to protest against the Authoritarian rule of President Hosni Mubarak who has been president for over 30 years. Reports indicate protesters increasing in the streets and over 40,000 in one Egyptian town. The [...]
January 27, 2011
13:36
A must attend Event
» ‎ BrandKemistry
11:44
The year 2011 begins with Lukewarm advertising…
» ‎ BrandKemistry

So the year has began and since this is my very first post this year, Happy new Year. Hope we are all looking forward to the new year which does promise a whole lot of new things. So the year has began fast and furious and one of the biggest stories was Airtel reducing thier [...]

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