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As of 2022, Kenya’s beauty and cosmetics market was estimated to be worth KSh100B. This is driven by the growing demand, exposure to global trends as well as an increasing disposable income. To tap into this opportunity, a local entrepreneur has integrated technology in his beauty and cosmetics business, and he is now helping Kenyan ladies look even prettier with the latest and high end eye lashes. Edward Chweya caught up with him and filed this report. #MadeInKenya #BusinessNOW
Made In Kenya: Kenya's Beauty & Cosmetic Industry
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