PAMRO 2025: Media experts tackle AI and journalism as conference returns to Nairobi

The 25th Pan-African Media Research Organization (PAMRO) conference, which brings together media professionals from across the continent, has kicked off in Nairobi. At the top of the agenda is the future of journalism in the face of globalization, the rise of artificial intelligence, and the growing menace of fake news. Stakeholders are exploring how technology, while posing new challenges, can also be harnessed to transform and strengthen the media industry.