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Citizen Tv and Radio Citizen are the top media brands consumed by millennials and Generation Zs. In a survey report conducted by aga khan university graduate school of media and communications on media consumption in an evolving digital world, the report revealed that television is the most trusted media platform at 46 percent, followed by social media, radio, and newspapers. The findings also revealed that those aged between 18 - 35 years old wish that media cover issues to do with making money, financial independence and owning a home.
Citizen Tv rated as most trusted media platform
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