Kenya today marked a major milestone in its entrepreneurship ecosystem with the launch of the country’s first MSME Opportunity Readiness Index (Fursa Index) during the SalesFest Africa – Chanuka Jipange Edition held at the Trinity Auditorium, All Saints Cathedral in Nairobi. The index, developed through the Chanuka Jipange national engagement across all 47 counties, measures how ready Kenyan micro and small enterprises are to access real economic opportunities and participate in structured markets. More than 10,000 MSMEs across the country contributed insights that informed the report.
