KWAL unveils rebranded Kibao vodka with enhanced security features

The company is focusing on driving growth in sales and revenue from spirits, the fastest-growing segment of Kenya’s alcohol industry, with a new look Kibao Vodka, targeting a new generation of bold, authentic and savvy consumers. The re-brand of Kibao, according to KWAL Commercial Director Jonas Geeraerts, is also geared to connecting with consumers who are opting for spirits as their drink of choice but are also keen on value-for-money.