Naivas celebrates Kenya’s cultural diversity in Kisumu

Tens of Naivas customers in Kisumu on Friday joined a colourful cultural celebration dubbed “Naivas Ni Kwetu,” highlighting Kenya’s diverse cultures, traditions and heritage. Held at the Naivas Kisumu Simba Branch, the event also saw customers surprised with free shopping vouchers as the retailer thanked them for their loyalty. Naivas CEO Andreas von Paleske, who received a traditional welcome from the Kisumu community, said the retailer remains committed to serving Kenyans better. The cultural celebration is part of Naivas’ nationwide “Ni Kwetu” campaign, which seeks to celebrate the diverse communities that make up its customer base.