Why African creatives are earning less on YouTube - BBC Africa

African music is having a moment - thanks to streaming platforms, it’s reaching global audiences and racking up millions of plays. But even with all that success, many artists say they’re not seeing the same money as their counterparts abroad - and it’s becoming a major talking point in the industry. The BBC’s Ayuba Iliya speaks to Addy Awofisayo, former Head of Music for Sub-Saharan Africa at YouTube, to find out why. Produced by: Ayuba Iliya Filmed & edited: Ayo Bello Subscribe: http://bit.ly/subscribetoafrica Website: https://www.bbc.com/africa Facebook: https://www.facebook.com/bbcnewsafrica/ Twitter: https://www.twitter.com/bbcafrica/ Instagram: https://www.instagram.com/bbcafrica/