- 837 viewsDuration: 56:16Africa’s creative economy is no longer just a cultural conversation. It is increasingly becoming a serious driver of trust, commerce, influence, audience connection, brand relevance and future growth. In Session 2: Culture as Capital, panellists explore how creators, platforms, brands and institutions can build stronger bridges between creativity and commercial value. The conversation looks at creator monetisation, intellectual property, brand partnerships, digital communities, cultural influence and the systems needed to help African creativity scale. Moderator: Eugene Gecaga Panellists: Wamucii Igeria — Advocate & Content Creator George Gachui — Co-Founder, Mookh Africa Juliet Ngugi — Founder, Muse Africa Bonnke West — Influencer & Content Creator This conversation forms part of the wider Nation Digital Summit 2026 ecosystem, building towards the Grand Summit on 1st–2nd October 2026. #NationDigitalSummit #NDS2026 #TheIntelligenceShift #CultureAsCapital #CreativeEconomy #DigitalAfrica #Creators #BrandPartnerships