The Agriculture and Food Authority (AFA) has officially launched the National Horticulture Traceability System, a digital platform designed to track agricultural produce from farm to market and strengthen Kenya’s compliance with international export standards.
The system will enable full end-to-end traceability of horticultural products, allowing exporters and importers to verify the exact origin of produce, including farm location, production practices, and handling processes. Officials say the platform will improve food safety, speed up export permits, reduce fraud, and enhance Kenya’s competitiveness in global markets, especially the European Union.
