What does it take to succeed as a content creator? | The Conversation | BBC Focus on Africa

Think back to when you were younger, what did you want to do when you grew up? A recent study in Kenya found that many young people would choose to be a TikToker or a YouTuber over a more conventional career, like a doctor or a lawyer. Nowadays, content creators have become as influential as athletes and artists, but while Africa’s content creator ecosystem is growing rapidly, more than half of the continent’s creators earn less than $70 a month. Focus on Africa: The Conversation host Charles Gitonga sat down with @chefabbys a Ghanaian TikToker with millions of followers - to find out what it takes to make it big in the industry. Chapters 00:00-00:40 Coming up 00:44-01:50 Introduction 01:50-02:30 What is Chef Abbys cooking today? 02:30- 03:20 How did Chef Abbys get into content creation? 03:20-04:00 Getting support from family 04:00-06:00 A day in the life of a content creator 06:00-07:05 Abbys journey to going viral 07:05-07:34 Studying the algorithm 07:34-08:45 Working with a team 08:45-11:45 Hearing from content creators in Nigeria and Liberia 11:45-12:45 How many people are making a living from content creation in Africa? 12:45-13:50 Getting brand deals 13:50-16:00 How much money can you make? 16:00-16:48 What other opportunities has content creation brought? 16:48-17:40 Making content creation a lifetime career 17:40-19:00 Reflecting on Abby's first TikTok post 🎤 Presenter: Charles Gitonga 🎬 Producers: Carolyne Kiambo and Fana Negash 🎬 Senior Producer: Priya Sippy 🎬 Editors: Samuel Murunga and Maryam Abdalla Subscribe: http://bit.ly/subscribetoafrica Website: https://www.bbc.com/africa Facebook: https://www.facebook.com/bbcnewsafrica/ Twitter: https://www.twitter.com/bbcafrica/ Instagram: https://www.instagram.com/bbcafrica/