Kenyan specialty tea farmers secure access to premium French market

Kenyan specialty tea farmers and producers are set to gain direct access to premium international markets following the signing of a landmark offtake and promotional agreement facilitated by Equity Group. Under the deal, leading French specialty tea house Palais des Thés will purchase Kenyan specialty purple teas and promote Kenyan tea through its global retail and education platforms. The partnership is expected to strengthen farmgate earnings and encourage a shift toward higher-value specialty tea production.