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The Kenya Tourism Board (KTB) is ramping up efforts to grow tourism by promoting hiking and lesser-known destinations in counties like Nyandarua, Nyeri, Murang’a, and Kiambu.Through its new "Trail Series" initiative, the board aims to move beyond traditional safari and beach attractions to spotlight underexplored regions and increase park visits.
KTB Promotes Hidden Gems to Boost Tourism Revenue
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