Baraza Media Lab has marked its fifth anniversary with a bold reflection on its journey and a renewed commitment to shaping the future of Kenyan media.
The Baraza@5 celebration comes at a critical time, as the country’s media sector—like much of the global industry—grapples with mounting sustainability and growth challenges.
According to the 2025 Assessment of Media Environment report by the Media Council of Kenya, Kenya’s media workforce is increasingly freelance and youthful, with 65% of journalists under the age of 35, yet most lack formal contracts or benefits. Similarly, 62% of journalists cited financial pressure as a barrier to ethical reporting.
