Tonight, on our special feature, Culture to Cash, Citizen TV highlights the stories of women and youth from the Maa community who are transforming their lives, creating livelihoods through beadwork sold both locally and internationally. Known for its deep cultural roots, the Maa community is now leveraging tradition to boost business and build an enabling environment for others to thrive. The third edition of the Maa cultural festival, slated to take place in Kajiado County from November 4th, is a timely opportunity to inject economic efficiency into this growing value chain.
