Royal Media platforms sustained its dominance in Kenya's media industry with Citizen Television maintaining its top position as Kenya’s most-watched television station, commanding more than half of the overall audience share. According to the 2025 State of the Media Report Survey, Citizen TV held a steady lead at 56% with NTV Kenya, KTN, Inooro TV and TV47 completing the top five list. And as Laura Otieno reports social media is also gaining popularity, with newspaper readership taking a nosedive to 13% from 29% in a span of one year.
