- 374 viewsDuration: 2:04British Ambassador to Kenya Neil Wigan has said that his country and Kenya are collaborating on various creative arts programmes that have the power to move, inspire young people and get them engaged. Wigan said there is something in the fusion of Kenya beat and the UK beat into something that is different. Tourism Secretary in the Ministry of Tourism David Gitonga said that the new national tourism strategy gives weight to diversifying product offers which ensures that Creative arts must also benefit from tourism and the economy. The creative industry is now taking centre stage so that benefits trickle down to every player in the value chain. MASIHI arts CEO Diana Badia said that through the collaborative between the two countries, a number of Kenyan artists travel to the UK for several years to work with artists in the UK and something big in creative arts has been born. They were speaking during the performance of Anglo-African Band zasasa at The Kenya National Theater.