Kenyan firms urged to embrace sustainability for EU market access

Kenyan firms seeking to tap into the European market have been urged to familiarise themselves with the changing sustainability requirements in the market or risk losing out. Speaking to business owners, Dirk Hoffmann from the Danish Institute for Human Rights noted that, although most Kenyan companies align with international labour standards, they have not done enough to share their processes, attracting more scrutiny on their products, an issue he says should be given more visibility.